ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market … Read more
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY: The concept of delegation of authority as it happens in industries, service and business organization has attracted many psychologist and educations. These great people have carried out series of resources on it with each, threaten, coming up with a theory as it affect decision making in organization. Yet … Read more
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of … Read more
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion … Read more
ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some … Read more
ABSTRACT The paper is a perception survey of employees’ participation in decision making and organizational productivity in Julius Berger Nigeria Plc. Bonny Island. It defines employees’ participation in decision making as a process of sharing influence in decision making among individuals who are otherwise hierarchically unequal. It assumes that involvement of employees in decision … Read more
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Choosing the right reward and benefit system to improve employee productivity is tricky. If an employee chooses a reward that holds little meaning for her employees, productivity suffers. In addition, the employer losses the time and money spent on the ineffective rewards system. To select an effective … Read more
ABSTRACT Many factors contribute to an organization’s success in accomplishing its mission and objectives, but none more than the employer’s greatest assets, “an effective and efficient employee”. A high performing organization relies on an active work force with the required talent, multi- disciplinary knowledge, advance skills and the benefit that motivate them to work more … Read more
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of … Read more
CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or … Read more