Impact of sales promotion and advertising on sales performance

ABSTRACT Sales promotion can be an effective tool in a highly competitive market environment, when the objective is to convince retailers to carry new product or influence consumers to select it over those of competitors. Sales promotion is one of the major elements of promotion and is perceived to be the most widely and intensively … Read more

NATION AND PUNCH NEWSPAPER COVERAGE OF ENDSARS PROTEST IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Newspaper plays has always act as a medium of enlightenment during  Protest in Nigeria as witnessed in the recent surge of Endsars protest. The protest was an offshoot of Special Anti-Robbery Squad brutality against Nigerian citizens.   The Special Anti-Robbery Squad (SARS) was created in Lagos State … Read more

The role of Channels Television In Curbing Unrest During the Endsars Protest

INTRODUCTION An overwhelming majority of those participating in the protest are young Nigerians. Notably, Nigeria has a rich history of youth protests: Nigeria’s independence movement even started as a youth protest. The bottled anger of many of the country’s youth over unfair profiling and harassment by SARS in particular has found an outlet in this … Read more

The benefits of Broadcasting in improving Adult Literacy in Akwa Ibom

The benefits of Broadcasting in improving Adult Literacy in Akwa Ibom CHAPTER ONE INTRODUCTION 1.1   Background of the study Education has been characterized as the way toward encouraging learning of information, aptitudes, qualities, convictions and propensities including coming to, preparing, stortytelling conversation and coordinated examination. Training as often as possible happens under the direction of … Read more

The Role of Mass Media in Promotion of Family Planning in Nigeria

Role of Mass Media in Promotion of Family Planning in Bangladesh This study has been made to examine the levels, differentials and determinants of female access to mass media in Nigeria. Studies in access to mass media differentials provide information for assessing inequalities among women with respect to mass media. In response, about two fifths … Read more

21th century Women and Leadership Roles in the Newsroom

Introduction: The myth that our human world is a “men’s world” is founded upon the practical reality of the complete over-riding and dominant influence of the male over the female gender in all facets of our public life. Modern education together with the advancement in science and technology, which processes have accelerated in tandem especially … Read more

ABUJA RESIDENTS PERCEPTION OF ARMED FORCES RADIO'S REPORTAGE ON BOKOHARAM INSURGENCY

ABUJA RESIDENTS PERCEPTION OF ARMED FORCES RADIO’S REPORTAGE ON BOKO HARAM INSURGENCY   CHAPTER ONE/INTRODUCTION 1.1 Background to the Study In a bid to ‎ensure accurate and precise account of activities of the Nigerian military, especially in its ongoing Boko Haram counter-insurgency operations in the North East, former president Goodluck Jonathan in 2015 inaugurated the … Read more

READERS PERCEPTION VIEW ON BUHARI’S ELECTION ON VANGUARD NEWSPAPER WEBSITE

READERS PERCEPTION VIEW ON BUHARI’S ELECTION ON VANGUARD NEWSPAPER WEBSITE ABSTRACT This study analysed comments posted by readers on Vanguard newspaper website relating to news reports of President Muhammadu Buhari‘s election victory and whether such comments are positive, neutral or negative. It also examined if readers used appropriately or abused the comments section of Vanguard … Read more

Role of public relations in crisis management ( a case study of Ethiopian airline)

Role of public relations in crisis management ( a case study of Ethiopian airline) ABSTRACT This Project examines Role of public relations in crisis management, a study of Ethiopian Airline. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the … Read more

The roles of mass media in crisis resolution in Nigeria

 INTRODUCTION As a result of their ability to reach and influence large numbers of people, the media carry immense power in shaping the course of a conflict. Although many examples of the media’s negative contribution to the escalation of violent conflicts exist, fair and accurate journalism and media circumspect is vital for the development of … Read more

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