CHAPTER ONE 1.1 INTRODUCTION BACKGROUND OF THE STUDY The real exchange rate and Nigeria agricultural exports-one of the most dramatic events in Nigeria over the past decade was devaluation of the Nigeria naira with adoption of a structural adjustment programme (SAP) in 1986. A cardinal objective of the SAP was the restructuring of the … Read more
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, … Read more
BACKGROUND OF THE STUDY Mobile producing Nigeria united (MPN) is the second largest oil producer in Nigeria. It started operation in the country in 1955 as Mobil exploration. In June 16, 1969, mobile producing Nigeria limited (MPN).MPN began producing crude oil on February 15, 1970 in The offshore area of the eastern region. The areas … Read more
ABSTRACT Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today’s marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship is the best way … Read more
TABLE OF CONTENTS Title page ii Approval page iii Dedication iv Acknowledgement v Abstract vii Table of contents x CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the problem 1.3 Objective of the study 1.5 Significance of the study 1.6 Scope of the study 1 .7 Definition of terms CHAPTER TWO Literature … Read more
ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the … Read more
ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order … Read more
ABSTRACT This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contribution and opinions of experts were reviewed.The research design adopted in carrying out this research work is quasi-Experimental design and primary data was collected with the aid of … Read more
ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is … Read more
ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining customers’ patronage. On this note therefore, this … Read more