ABSTRACT This study was designed to assess Effect Of Workshop Programme On Naija Fm On The Audience Behavior. A survey method was adopted in undertaking the study and stratified random sampling technique was used in the selection of the sample size for the study. Five research questions were formulated for the study involving the staff … Read more
CHAPTER ONE INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces … Read more
Background of the Study Nigerian – Cameroun Boarder dispute was an off-shoot of the indiscriminate partitioning of African by the Europeans. Before the arrival of white man to Africa, Nigeria and Cameroun historically existed as close Neighbours. Therefore, the dispute over Bakassi Peninsula started when the two countries started laying different claims to the oil … Read more
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The increasing need to validate the marketing efforts across brands and also, identifying the most effective way to drive engagement and attribution among products shareholders in Lagos, and Nigeria at large has been on the rise recently (Solomon, 2003). The study further explains that firms generally are … Read more
CHAPTER ONE INTRODUCTION Background to the Problem Nollywood is one of the fastest growing sectors of the Nigerian economy and reputed to be the third largest film industry in the world (Ekeanyanwu, 2008; Esan, 2008; Uba, 2007; Okoroji, 2006; Onishi, 2002). The largest is United States’ Hollywood and the second is India’s Bollywood. Nollywood achieved … Read more
SERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY(A CASE STUDY OF ARIK, AERO CONTRACTORS AND BRITISH AIRWAYS) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The purpose of this paper is to identify selected service quality elements related to airlines that may contribute to the satisfaction of passengers when … Read more
CHAPTER ONE INTRODUCTION Background to the study The global environment over the years has changed drastically and become highly innovative and competitive. Every field has become a race to compete and prove. And to remain in this highly competitive market, the use of Information and Communication Technology (ICT) has become very vital. Today, the rate … Read more
CHAPTER ONE INTRODUCTION Background to the study In the days of old, most African communities/villages had a superstitious belief about almost everything, It was a taboo to give birth to twins, albinos, disfigured infants if any of these happened the village chief/king will give orders for them to be killed of left to die in … Read more
ABSTRACT Road transportation is an essential component in the development and growth of any society whilst involved in the movement of people and freight from one point to another. This study attempts an assessment of the state, types and functionality as well as distributions of road transport technology in Nigeria. Data were obtained from both … Read more
CHAPTER ONE INTRODUCTION Background to the Study Land use are recognized as key drivers of environmental change (Shi et al, 2009) with significant implications for many international policy issues (Liu et al., 2010) and a central component in current strategies in managing natural resources and monitoring environmental changes (Minale and Rao, 2011). In the … Read more