EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS

CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or … Read more

EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE IN ABIA STATE

TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0  Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study Definition of the  terms CHAPTER TWO 2.0  Literature  review 2.1  … Read more

EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE

CHAPTER ONE 1.0                              INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization techniques and managerial … Read more

COOPERATIVES FACTORS THAT CAN INFLUENCE THE ESTABLISHMENT IN IMO STATE: (A CASE STUDY OF OWERRI L.G.A. IMO STATE)

INTRODUCTION BACKGROUND OF THE STUDY In the early centuries cooperative societies have been in existence This is to say that they started even before the creation of the Earth. There was cooperation between the holy spirits or trimly ( that is God the father God the son and God the holy spirit) which led to … Read more

AUTOMATIC IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. … Read more

ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF INDUSTRIAL ACCIDENT RATE IN AGRO ALLIED INDUSTRY. (A CASE STUDY OF ADALPALM NIGERIAN LTD)

ABSTRACT Ergonomics specification is an effective approach to reducing the number and severity of these work-related injuries. Ergonomics specification is the practice of designing equipment, work tasks and work environments to conform to the capability of the workerThe aim of this chapter is to briefly intimate the reader with various research designs used by the … Read more

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensive and … Read more

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC.

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have … Read more

AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA)

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection … Read more

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC.

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have … Read more