The effect of word of mouth on consumer purchasing decision

The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction  Consumer behavior is a young discipline; the earlier books were written in 1960’s however, its intellectual forefathers are much older. Understanding of consumers is the consumption process provides a number of benefits. These benefits include assisting the manager … Read more

THE IMPACT OF CHRISTIAN WOMEN IN CURBING MORAL DECADENCE AMONG THE YOUTHS

THE IMPACT OF CHRISTIAN WOMEN IN CURBING MORAL DECADENCE AMONG THE YOUTHS ABSTRACT Government at all levels, non-governmental organizations, traditional leaders and religious organizations have been trying to curb gross immorality in the Nigerian society, but despite their unrelenting effort, it is very sad to note that immorality still persists. To this end the researcher … Read more

Knowledge And Attitude Towards The Causes Of Maternal Mortality Among Women Attending Antenatal Care In Federal Medical Center Birnin Kebbi State

Knowledge And Attitude Towards The Causes Of Maternal Mortality Among Women Attending Antenatal Care In Federal Medical Center Birnin Kebbi State CHAPTER ONE Introduction Background to the study Maternal mortality is a serious public health problem especially in African countries including Nigeria and Birnin Kebbi in particular. Maternal mortality rates in many countries have remained … Read more

Towards the Girl-child syndrome on Toni Morrison's Bluest Eye

STATEMENT OF THE RESEARCH PROBLEMS Taking the existing criticism as a starting point, The Bluest Eye by Toni Morrison  explores how Pecola, the black  protagonist, becomes a representati”e of whole world’s marginal, neglected childhood and resultant devastation of individual talents.She suffers throughout her life negligence of parents, deprivation of love in the past, and madness … Read more

INTERNAL CONTROL SYSTEM AS A TOOL FOR EFFICIENCY IN THE MANAGEMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN ILORIN

CHAPTER ONE INTRODUCTION 1.1 Background to the Study The concept of internal control is said to trace its history back to the beginning of the 20th century when audit on financial statements came into being, it has consistently evolved to what it is presently due to continuous change in the business environment (Heier, Dogan and … Read more

IMPACT OF BUDGETING AND BUDGETARY CONTROL ON THE PROFITABILITY OF SMES NO INTERPRETATION

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Wants are numerous while resources are limited but there is every tendency to waste or under-utilize the limited resources by the human factor involved in the production of goods and services. With various companies competing with one another, only few that are able to produce at least … Read more

EVALUATE THE EFFECT OF ENVIRONMENTAL REPORTING PRACTICES

EVALUATE THE EFFECT OF ENVIRONMENTAL REPORTING PRACTICES AND THEIR PERFORMANCE ON SMES IN ILORIN METROPOLIS, KWARA STATE CHAPTER ONE INTRODUCTION Background of the study Environmental reporting is an inclusive field of accounting. It provides reports for both internal use, generating environmental information to help make management decisions in pricing, controlling overhead and capital budgeting, external … Read more

CORPORATE GOVERNANCE AND ITS RELATIONSHIP WITH DIVIDEND POLICIES OF BANKS IN NIGERIAN CAPITAL MARKET

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The concept of corporate governance is one of the issues that have attracted the attention of researchers and organisation around the world. This is due to the fact that governance mechanisms involves a set of relationship among organisation’s management, its board, its shareholders and other stakeholders that … Read more