MARKETING RESEARCH PROJECT TOPICS AND MATERIALS

ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization … Read more

ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In … Read more

ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of … Read more

ABSTRACT   This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps … Read more

CHAPTER ONE 1.0          INTRODUCTION     BACKGROUND OF THE STUDY   Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for users within the organization.   Purchasing according … Read more

  CHAPTER ONE Introduction Background of the study Statement of the problem Objective of the study Research Questions Significance of the study Scope of the study Limitation of the study Definition of terms CHAPTER TWO Literature review Introduction New product planning and development Process Idea generation Business analysis Concept testing Product development Product test Test … Read more

CHAPTER ONE INTRODUCTION Product differentiation is a strategy and a survival tool for effective penetration in every competitive marketing environment, considering the fact, that product is the main thing that keeps every production    company going in every business environment, product has being viewed as the major projector of every companies capacity and capability mostly production … Read more

  TABLE OF CONTENTS   Title Page Approval Page Dedication Acknowledgment Table of Contents Abstract   CHAPTER ONE:        INTRODUCTION Background of the Study Statement of the Problem Objective of the Study The Research hypothesis Significance of the Study Scope of the Study Definition of the Terms           CHAPTER TWO:         LITERATURE REVIEW … Read more

  ABSTRACT The research work was on a study of how is introduce a new product in the market. The main  objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study … Read more

CHAPTER ONE INTRODUCTION 1.1     OVERVIEW It is now a common phenomenon in many Nigerian organizations to see some workers sleeping on their table in the office or indulging in gossips in or outside their offices when there is heaps of work in the office to do. It is also a very common saying nowadays among … Read more