CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In a modern economy,there is distinction between the surplus economic units and the deficit economic units and inconsequence a separation of the savings investment mechanism.This has necessitated the existence of financial institution whose jobs include the transfer of funds from savers to investors.one of such institution … Read more
ABSTRACT An international wave of mergers and acquisitions has swept the banking industry as boundaries between financial sectors and products have blurred dramatically. There is therefore the need for countries to have sound resilient banking systems with good corporate governance, which will strengthen and upgrade the institution to survive in an increasingly open environment. … Read more
ABSTRACT This study is aimed act appraising the liquidity problems in commercial banks in Nigeria with a problem in commercial banks in Nigeria with a view of determining how these problem affects commercial banking business as well as determining whether the policies imposed by the central bank has actually solved the liquidity problem of commercials … Read more
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor … Read more
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want-satisfaction is the economic and social justification for … Read more