INFLUENCE OF CELEBRITIES’ DRESSING PATTERN IN SOCIAL MEDIA AND ADOLESCENTS CHOICE OF CLOTHING
This study was carried out to investigate the influence of Celebrities’ Dressing Styles on adolescent Choice of Clothing and Socialization, Nigeria. Four objectives, four research question and four null hypotheses were formulated as well as review of relevant literatures to the study. The study was a survey research design having Five thousand and thirty students as the target population while five hundred and three students served as samples for the study across three tertiary institutions in Kaduna State, Nigeria. The Sampling technique used was systematic sampling. The instrument used for data collection was questionnaire. The method of data analysis for bio data and research questions was by frequency counts, and percentages. Regression Analysis was used to test all the null-hypotheses at 0.05 level of significance. Results of the null-hypotheses showed that Null hypotheses one, two, three and four were rejected. Among the findings of the study were: celebrities’ dressing styles have significant influence on students’ socialization in tertiary institutions; celebrities’ dressing styles have significant influence on clothing utilization of students’ in tertiary institutions; celebrities’ dressing styles have significant influence on fashion trend of students’ in tertiary institutions; celebrities’ dressing styles have significant influence on clothing accessories of students’ in tertiary institutions. It was concluded that: Students’ of tertiary institutions tend to socialize based on their peers who conform to celebrities’ dressing styles. The researcher recommended among others that students should have good relationship with each other irrespective of individual outfits and clothing should not be the bases of determining social status of their fellow students.
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