ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment, income staff utilization and technology and serve as an advisory place to proprietors … Read more
ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research … Read more
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was … Read more
ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study … Read more
CHAPTER ONE 1.0 BACKGROUND OF THE STUDY The major issue here is the effect of training and development on workers productivity as it relates to Ministry of Works Umuahia Abia State. According to Ejiofor (1988:121) the most important resources used in an organization to the human resources. Most often organization find out that no … Read more
ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some … Read more
CHAPTER ONE INTRODUCTION Background of the Study The phenomenal growth in mass media channels have led to an expansion of the roles it could play in various areas apart from performing the functions of providing information, influencing public opinion, social attitudes, entertainment and bringing about greater social integration. In contemporary times, the media play important … Read more
ABSTRACT The researcher in this research work focused on the attitude of female mass communication believed that a large number of female mass communication students wants to choose journalism as a career in our country but only a few go into the field to practice their journalism profession. This is why the research dimmed it … Read more
ABSTRACT The project work is aimed at critically examining “The roles of police public relations as a mechanism for improving police community relation in Dunukofia local Government Area”. It attempts at critically evaluating the roles the police plays to improve their relationship with the publics at large. It equally aims at ascertaining the mutual relationship … Read more
ABSTRACT The world provides a competing for environment for firm competing for consumers chike of their product. yet consumers have the right to decide on what form of information they will respond to this research work is to examine critically influence of television Advertising on consumers choice of beverage plc. This research has the core … Read more