TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of problems 1.3 Objective of the study 1.4 Research questions 1.5 Statement of hypothesis 1.6 Significance of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition … Read more

ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal … Read more

ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio- cultural) impacts on many regions. In this research I examine the main economic benefits and environmental impacts of … Read more

TABLE OF CONTENS Title page= = = = = = = i Approval page = = = = = = ii Dedication = = = = = = = iii Acknowledgement= = = = = = iv Abstract= = = = = = = = v Chapter one 1.0 introduction= = = = = = … Read more

TABLE OF CONTENT Title page – – – – – – – – -i Approval page – – – – – – – -ii Dedication – – – – – – – -iii Acknowledgement – – – – – – -iv Abstract – – – – – – – – -v Table of Content – … Read more

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special … Read more

TABLE OF CONTENTS Title page – – – – – – – I Approval page – – – – – – II Dedication – – – – – – III Acknowledgement – – – – – IV Abstract – – – – – – – V Table of contents – – – – – V … Read more

ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which … Read more

  ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper … Read more

  ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; … Read more