Leadership style among expatriate and Nigerian managers ABSTRACT The study investigated the practice of leadership style among expatriate and Nigerian managers comparatively from the oil sector in Nigeria. The sample size for this work was 199 respondents randomly selected. Questionnaires prepared in three sets were administered. The first set administered to all the selected respondents … Read more
PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF SERVICES. ABSTRACT The desire to reach larger of the market motivates an organization into adopting public relations as an effective promotional tool, which could help it to achieve it is objectives in a competitive market. The purpose of this research was to examine the use … Read more
ORGANIZATIONAL APPROACH TO TOTAL QUALITY MANAGEMENT IN NIGERIA: A CASE STUDY OF DIAMOND BANK PLC CHAPTER ONE/INTRODUCTION 1.1 PREAMBLE The information super highway has turned the world into a global village. Organisations are facing the kind of competition that was not envisaged a few years ago. They have to compete with goods and services from … Read more
MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH CHAPTER ONE/INTRODUCTION. Marketing is a common phenomenon, but it is quite complex and in fact an elusive subject matter. Marketing means different things to different people just as it affect everyone and is highly controversial. The activities of Marketing are so diverse that its … Read more
MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN) Abstract The research work examined Market Penetration Strategies as Means of Entering the Nigerian telecommunication Market, a study of MTN Nigeria. The study is designed to examine more critically issues where the business formulate its growth … Read more
FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA.A CASE STUDY OF UNION BANK OF NIGERIA ABSTRACT The critical causes on why financing small and medium scale industries by commercial banks in Nigeria have not been very effective were evaluated. Not only are the SMEs starved with financial back-up, they are also … Read more
THE IMPACT OF GLOBALIZATION ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN NIGERIA CHAPTER ONE 1.1 INTRODUCTION Globalization is one of the major phenomena of our times and its scope is very extensive and versatile affecting factors such as economics, political, cultural, lifestyle and most especially sciences and technological advancements The process of globalization is said … Read more
SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS ABSTRACT This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary … Read more
EFFECT OF MARKETING COMMUNICATION ON THE MARKETING OF FINANCIAL INSTITUTIONS SERVICE IN NIGERIA . A STUDY OF FIDELITY FINANCE COMPANY LTD AKWA IBOM, UYO CHAPTER ONE/INTRODUCTION 1.1 Background to the Study Marketing facilitates an exchange process and the development of relationship by carefully examining the needs and want of consumers, developing a product or service … Read more
Customer Relationship Management And Patronage In Service Industry (A Study Of Hotel) CHAPTER ONE INTRODUCTION BACKGROUNDOF THE STUDY The basic reason for an organization’s existence is to satisfy the needs of the customers and through that may way for repeat patronage which will open the avenue for increased profit making. One of the factors affecting … Read more