AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS

Abstract This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaires shows that the audience especially those in Enugu metropolis, now have positive perception of female models … Read more

NEWSPAPER COVERAGE OF THE 2017 GUBERNATORIAL ELECTION IN ANAMBRA STATE A CONTENT ANALYSIS

ABSTRACT This research focuses on newspaper coverage of the 2017 gubernatorial election in Anambra state . The Newspapers content analysed are The vanguard, The dailypost, The dailysun, The punch, The nation, The premiumtime and The Observer . The study found that the coverage was limited and that the period of most interest to the Newspapers … Read more

EFFECT OF TELEVISION VIEWING ON THE MORAL BEHAVIOUR OF NIGERIAN CHILDREN: (A STUDY OF GAIUS BENTON SCHOOLS)

TABLE OF CONTENTS Title page i Declaration ii Certification iii Dedication iv Acknowledgment v Table of contents vii Abstract xi CHAPTER ONE INTRODUCTION 1.1 Background of the study 1 1.2 Statement of the problem 8 1.3 Objectives of the study 9 1.4 Significance of the study 10 1.5 Research Questions 11 1.6 Scope of the … Read more