AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE

AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE ABSTRACT This study evaluates the event sponsorship of the Glo Nigeria Professional Football League. The study was based on the event management operations model. Using a survey research design, the study sampled 396 respondents from a population of over sixteen million residents of southeast Nigeria. … Read more

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA ABSTRACT This work was aimed to discover Public Perception of the use of celebrities in Billboard Advertising in Southern Nigeria. In pursuit of the objectives of the study, four research questions were formulated as a guide to this study. … Read more

AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF GSM OPERATORS IN NIGERIA

Abstract   Studies have revealed divergent views on corporate social responsibility (CSR), especially, with regard to its meaning and the way it is practiced by organisations around the globe. Meanwhile, while a lot of studies have been done to reveal how CSR is understood and practiced in the developed world, not much is known on … Read more

The Impact Of Community Newspaper In Creating Political Awareness At The Local Level, A Case Study Of Aguata Local Government Area

CHAPTER ONE INTRODUCTION Background of the Study The phenomenal growth in mass media channels have led to an expansion of the roles it could play in various areas apart from performing the functions of providing information, influencing public opinion, social attitudes, entertainment and bringing about greater social integration. In contemporary times, the media play important … Read more

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER (A STUDY OF NNAMDI AZIKWE UNIVERSITY AWKA)

ABSTRACT The researcher in this research work focused on the attitude of female mass communication believed that a large number of female mass communication students wants to choose journalism as a career in our country but only a few go into the field to practice their journalism profession. This is why the research dimmed it … Read more

POLICE PUBLIC RELATIONS AS MECHANISM FOR IMPROVING POLICE COMMUNITY (IN DUNUKOFIA LOCAL GOVERNMENT AREA)

ABSTRACT The project work is aimed at critically examining “The roles of police public relations as a mechanism for improving police community relation in Dunukofia local Government Area”. It attempts at critically evaluating the roles the police plays to improve their relationship with the publics at large. It equally aims at ascertaining the mutual relationship … Read more

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF BEVERAGES (A CASE STUDY OF CARBURY)

ABSTRACT The world provides a competing for environment for firm competing for consumers chike of their product. yet consumers have the right to decide on what form of information they will respond to this research work is to examine critically influence of television Advertising on consumers choice of beverage plc. This research has the core … Read more

THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL (A STUDY OF FEDERAL POLYTECHNIC OKO)

ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of … Read more

THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS (A CASE STUDY OF EKWULOBIA AGUATA LOCAL GOVERNMENT AREA)

Abstract (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impact of ANTI – HIV/AIDS on the sexual habits of youths especially youth that reside in Ekwulobia Aguata local Government Area. As the saying goes “that youth are the … Read more

COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECRETARIAT)

ABSTRACT This project is aimed at the effect of communication on organizational performance, communication subsist and impact upon everything that is, an event or occurrence worth nothing. It is this pervasiveness of communication that has, with the development of man, animal and the elements developed into a major area of study as well as formidable … Read more