PURCHASE FULL WORK -3500

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)

MARKETING RESEARCH PROJECT TOPICS AND MATERIALS

TABLE OF CONTENT
Title page – – – – – – – – -i
Approval page – – – – – – – -ii
Dedication – – – – – – – -iii
Acknowledgement – – – – – – -iv
Abstract – – – – – – – – -v
Table of Content – – – – – – -vi

CHAPTER ONE
1.0. Introduction: – – – – – – -1-2
1.1. Background of the study: — – – – -2-3
1.2. Statement of the problem: – – – -3-5
1.3. Objective of the study: – – – – -5-6
1.4. Research question: – – – – – -6
1.5. Significant of the study: – – – – -7
1.6. Scope of the study:- – – – – -8
1.7. Limitation of the study: – – – – -9
1.8. Definition of terms:- – – – – -9-10
CHAPTER TWO
2.0. Literature review: – – – – – -11
2.1. Introduction: – – – – – – -11-12
2.2. Meaning of road transport on Consumer goods:-13
2.3. Road transportation and agricultural products:-13-19
2.4. Antecedent importance of road transportation -19-21
2.5. Problems of road transportation of consumer goods -21-22
CHAPTER THREE
3.0. Research Methodology: – – – – -23
3.1. Introduction:- – – – – – – -23
3.2. Research Design – – – – – -23-24
3.3. Sources/Methods of Data Collection: – -24-25
3.4. Population and sample size:- – – – -25-28
3.5. Sampling techniques:- – – – – -29
3.6. Validity and reliability of measuring instrument:-29
3.7. Method of data analysis: – — – – -30
CHAPTER FOUR
4.0. Presentation and analysis of data – -31
4.1. Introduction: – – – – – – -31
4.2. Presentation of data:- – – – – -32-40
4.3. Interpretation of results: – – – – -40-41
CHAPTER FIVE
5.0. Summary, conclusion and recommendation -42-42
5.1. Introduction: – – – – – – -43
5.2. Summary of findings: – – – – -43-44
5.3. Conclusion:- – – – – – – -45-46
5.4. Recommendations:- – – – – – -4749
References – – – – – – -50-51
Appendix – – – – – – – -52
Questionnaire – – – – – – -53-56

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