THE ROLE OF PUBLIC RELATIONS AS A STRATEGIC INSTRUMENT FOR MANAGING POLYTECHNIC STUDENTS
AbstractThe study examined Public relations as a strategic instrument for managing Polytechnic students. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good relationship between and among its various public, it also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Survey method was adapted for the study whereby questionnaire was used to gather information from respondent’s .Probability sampling techniques was used to draw 120 respondents and 110 questionnaires were returned. Findings show that majority of respondents agreed that Public Relations plays a vital role in enhancing peace in higher Institution of learning. Also, respondents agree that Public Relation serves a management function in higher Institution of learning. It is recommended that public relation should be regarded in higher institutions to enhance mutual understanding and mutual relation among the students, staff and management in higher institutions.
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