THE IMPORTANCE OF CORPORATE BRANDING IN NIGERIAN’S ECONOMY (A STUDY OF EMENITE LIMITED, ENUGU) A PROJECT SUBMITTED

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Creating a corporate image or identity is one of the most important undertakings of a company today.  The image of any corporation helps determine that corporation’s customers.  Bernstein (1998) points out “even if a company chooses not to communicate, its audience will still form an opinion of […]

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