ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing … Read more
TABLE OF CONTENTS Content Page Title page i Certification ii Dedication iii Acknowledgements iv Abstract v Table of Contents vi List of Tables ix List of Figures x CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1 1.2 Statement of the Problem 3 1.3 Objective of the Study 4 1.4 Research Questions 4 1.5 Justification … Read more
TABLE OF CONTENTS Content Page Title Page i Certification ii Dedication iii Acknowledgements iv Abstract v Table of Contents vi List of Tables ix List of Figures x List of Appendices xi CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1 1.2 Statement of the Problem 3 1.3 Objective of the Study 5 1.4 Research … Read more