SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

  ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing […]

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IMPROVING HUMAN RESOURCE MANAGEMENT OF COLLEGES OF EDUCATION IN THE NORTH CENTRAL STATES, NIGERIA

CHAPTER ONE INTRODUCTION Background of the Study Education is an instrument par excellence and a powerful tool for individual and national development. The guiding principles of education in Nigeria are the equipping of the citizens with knowledge, skills, attitudes and the values that will enable the society to derive maximum benefits from its membership (Federal […]

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MANAGEMENT BY OBJECTIVES AS AN INSTRUMENT FOR ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF FIRST BANK PLC, ENUGU MAIN BRANCH)

CHAPTER ONE INTRODUCTION 1.1    Background of the Study …………………………………………. 1 1.2    Statement of the Problem ……………………………………….. 5 1.3    Objective of the Study …………………………………………….. 6 1.4Research Questions…………………………………………………… 7 1.5Hypotheses ………………………………………………………………… 7 1.6    Significance of the Study ………………………………………… 8 1.7Scope of the Study……………………………………………………… 9 1.8    Limitations of the Study…………………………………………… 9 1.9    Definition of Terms ……………………………………………….. 10           […]

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