BALANCE SCORECARD: KEY PERFORMANCE INDICATORS AS A PERFORMANCE MEASUREMENT TOOL. A CASE STUDY OF ZENITH BANK PLC

CHAPTER ONE INTRODUCTION  BACKGROUND OF THE STUDY From the beginning, it is important to understand why measuring an organization’s performance is both necessary and vital. An organization operating without a performance measurement system is like an airplane flying without a compass or a CEO operating without a strategic plan. The purpose of measuring performance is […]

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