APPLICATION OF THREATS, OPPORTUNITIES, WEAKNESSES AND STRENGTHS (TOWS) MATRIX STRATEGIC PLANNING MODEL IN MANUFACTURING FIRMS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY A major aim of enterprises is to build a market position strong enough and an organization capable enough in producing successful performance despite foreseeable events, potent competition, internal and external organizational problems (Nimmanphatcharin, 2003:13). Global competition requires that managers think of ways to change their organizations continuously […]

Continue Reading