BENCHMARKING AS A PERFORMANCE MANAGEMENT STRATEGY IN THE MANUFACTURING INDUSTRY (A CASE STUDY OF THREE MANUFACTURING FIRMS IN ABA, ABIA STATE)

CHAPTER ONE                                       INTRODUCTION 1.1    BACKGROUND OF THE STUDY Organizations vary in their performances. Some register high performance while some register low performance. Even, some organizations’ performances show a cyclical trend over a long period of time. However, high performance can be maintained for a relatively long period if organizations take necessary measures to avoid […]

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THE APPLICATION OF BENCHMARKING AND TOTAL QUALITY MANAGEMENT (TQM) AS TOOLS IN GAINING COMPETITIVE ADVANTAGE: A STUDY OF MAY AND BAKER PLC AND UNILEVER NIGERIA PLC

CHAPTER ONE INTRODUCTION 1.0   BACKGROUND OF THE STUDY         In the past, there was often this confusion in the mind of an average consumer in a developing country like Nigeria regarding the choice of the imported product he preferred, whether it is “the made-in-America” or “the made –in- Japan” especially in the area of electronics. […]

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