AN INDEPTH REVIEW OF TOOLS AND TECHNIQUES FOR CUSTOMER VALUE MANAGEMENT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Successful strategic positioning for the achievement of competitive advantage, as a means of achieving superior profitability and enhanced shareholder value, are critical issues of paramount importance in today’s business environment. They should be at the very top of the agenda for Chief Executive Officers, especially for those […]

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REVIEW OF MENTORING PROGRAMME AS AN ALTERNATIVE APPROACH FOR PERSONAL AND PROFESSIONAL DEVELOPMENT

CHAPTER ONE INTRODUCTION BACKGROUND TO MENTORING To understand the concept of ‘mentoring’ it is first necessary to determine what exactly mentoring is.  This however seems to be easier said than done with Clutterbuck (1996:1) noting that ‘the biggest problem for researchers into mentoring is still defining what it is’ and Roberts (2000:3) using the term […]

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