AN INDEPTH REVIEW OF TOOLS AND TECHNIQUES FOR CUSTOMER VALUE MANAGEMENT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Successful strategic positioning for the achievement of competitive advantage, as a means of achieving superior profitability and enhanced shareholder value, are critical issues of paramount importance in today’s business environment. They should be at the very top of the agenda for Chief Executive Officers, especially for those […]

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THE NEGATIVE EFFECTS OF LACK OF EFFECTIVE TOOLS ON PRODUCTIVITY- A CASE STUDY OF FIDELITY BANK PLC

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Every business organization is established with the primary aim of producing economic goods and their service to maximize certain objectives (e.g profits, staff and stakeholders interests). The relationship that exists between organizations and resource input (e.g. trainings and development, negotiation for industrial peace, information technology, adequate marketing […]

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